Good morning, Angus.
Days to launch
—
May 5, 2026
AtlanTec
—
May 14, Galway
Tasks done
0
of 3 today
Content posted
0
of 3 today
Today's 3 priorities
1
Advisory page — write copy draft
Your #1 revenue page. Nothing else first.
2
freebook.vip — replace ActiveCampaign with GHL
Live lead leak. Fix before traffic hits.
3
Podcast outreach — send 5 pitches
Fall windows closing. Use pitch generator below.
Content due today
LinkedIn
Book origin story — personal, tag MBS. No CTA.
Shorts
60-sec talking head — one idea, no script. YT + IG + TikTok.
X
3-tweet thread — launch date announcement + pre-order.
Who to contact today
Outreach
JH
Jordan Harbinger
Send launch day post copy + timing for May 5
JP
Jerry Potter
Follow up — Jay Clouse intro status
MN
Mannar
Book paid 90-min diagnostic before launch
Follow-ups
CR
Carol Roth
Send post copy + timing for May 5
AH
Ann Handley
Confirm launch week sharing plan
JA
Jon Acuff
Send social kit + specific ask
Launch milestones
Advisory page live + all forms audited
Apr 14
Founding 150 roundtable
Apr 21
Launch week begins — elevated posting cadence
Apr 28
Book launch — The Neuro-Resilient Leader
May 5
AtlanTec Festival — "Leading at the Speed of Change"
May 14
v1.0 — connect Google Sheet to make tasks dynamic
Phases & tasks
41 days to launch
Phase 1 — Now → Apr 14
Revenue infrastructure
Advisory page — full copy, testimonials, case studies, booking CTA
Your #1 revenue page. Nothing else matters until this is live.
Book launch page — receipt submission + bonus delivery
10-Day Experience → upsell to 12-month Ten Minute Leaders subscription
Audit all forms — confirm GHL routing end-to-end
Nothing leaks. Every form fires. Every workflow triggers.
freebook.vip — replace ActiveCampaign form with GHL
Live lead leak. Fix this week before any launch traffic.
Stripe → GHL/Slack purchase notification
You know the moment money moves. Non-negotiable.
Podcast outreach — fall windows closing now
Claude skill: personalized pitches from contact list. 5/day.
Speaking outreach — fall slots filling now
Same urgency as podcast. Same Claude skill, different template.
Phase 2 — Apr 14 → May 14
Launch execution
The Standard page + onboarding sequence
Triggered on purchase. Group coaching Circle replacement.
90-Minute Diagnostic Call page — paid booking
Simple. Book + pay in one flow.
Founding 150 roundtable — April 21
Drive reviews, social proof, launch team activation.
PR sprint — press releases + media kit distribution
Amazon bestseller push. Book reviews. Award submissions.
Teams page — full offer + process + CTA
Corporate bulk purchase angle. Cisco, FedEx, Workday contacts.
Phase 3 — May 15+
Leverage infrastructure
Content distribution engine — one piece → all platforms
Claude skill: LinkedIn → blog, newsletter, X, IG, Threads, YouTube, TikTok
Client ops — transcript → session prep email
Make.com: pull transcript → Claude → fire prep email day before call
Group coaching — video + transcript → YouTube + summary email
Auto-upload, description, summary to full group on completion
Blog — SEO capital from coaching transcripts
Repurposed automatically. Claude skill generates drafts.
LSI → lead gen — assessment as conversion infrastructure
Ads funnel, VC/family office angle, ICP signal tracking
Content plan
40-day engine — 4 pillars, multiple platforms daily
The 4 pillars — weekly rotation
Mon
Regulate First
Nervous system + regulation. Short, sharp, science-backed. Opens with pattern recognition. "Right now, somewhere…"
LinkedIn
X thread
Threads
Tue
Clarity Reps
Anonymized coaching vignette. Decision-making under pressure. Before/after. Never name the framework — just the shift.
LinkedIn
Carousel
Wed
Book / Launch
Direct book content through May 14. Origin story, endorser tags, behind-the-scenes. After launch: client stories.
LinkedIn
Shorts
X
Thu
Identity Shift
Sultanic framework. Long-form. Desire through lack. Challenge who they're being. "This isn't for everyone." Ends unresolved.
LinkedIn
Newsletter
Fri
C³ Dispatch
One application of Clarity, Capacity, or Composure. Tight. Actionable. Ends: "What does this make possible?" Invite DMs.
LinkedIn
X
Launch weeks — Apr 28 through May 12
Daily
All content book-focused
Coordinated with launch team. Endorsers post same days. Social proof cascade — every Amazon review becomes a post.
May 5
Launch day — maximum activation
MBS, Ann Handley, Jordan Harbinger, Jon Acuff, Carol Roth all post. You post 3x. Screenshot every share. Story everything.
Key contacts
Network assets — ranked by launch leverage
Endorsers & launch team
MBS
Michael Bungay Stanier
Back cover endorser — send coordinated post copy for May 5
AH
Ann Handley
Back cover endorser — confirm launch week plan
JH
Jordan Harbinger
Back cover endorser — send specific post + timing
JA
Jon Acuff
Back cover endorser — send social kit
CR
Carol Roth
Committed to spreading word at launch — activate May 5
Active pipeline
MN
Mannar
Reconnection done. Next: book paid 90-min diagnostic before launch.
JP
Jerry Potter
Warm intro to Jay Clouse (Creator Science) — follow up on status
AS
Andy Storch
Talent Development Podcast recorded — draft reply in Gmail, request launch week ep timing
Claude
Skills, quick tasks, and your local queue
Quick skills
Compose a task for Claude
Use Dispatch
Send tasks to Claude from your phone or desktop via Dispatch in the Cowork sidebar. Claude runs the task and messages you the result — no context lost between sessions.
Local task queue
No local tasks yet — click + add to create one
Local tasks live on this device. Once you connect the Sheets write API (Phase 2), they'll sync everywhere.
Tech stack
No computer needs to stay on — everything runs cloud-side
Core infrastructure
GHL
GoHighLevel
CRM, email sequences, forms, workflows, pipelines
GS
Google Sheets
Task brain, content calendar, contact database — source of truth
MK
Make.com
Cloud automation backbone — triggers, routing, AI calls. Runs 24/7.
AI
Claude API
AI generation — outreach, content repurposing, session prep, PR
VCL
Vercel
This dashboard — with serverless functions for Gmail + AI scanning
NTL
Netlify
LSI assessment + static pages — keep separate from Vercel
Claude skills to build — in order
Podcast outreach skill
Input: name + show + audience. Output: pitch in your voice. Priority 1.
Speaking outreach skill
Input: event + organizer + topic fit. Output: pitch + one-sheet. Priority 2.
Content repurposing skill
One LinkedIn post → adapted for all 8 platforms in your voice.
Session prep skill
Transcript → prep email with agenda + questions. Fires day before call.
PR / press release skill
Milestone + angle → release + journalist pitch email.